Having enjoyed his TV series, I bought his book. In the introduction, he says we should change the way we look at food. We should move our perspective on food "a little bit to the Left", advises Hugh. After my initial disappointment that he should use food for politics and out of context too, I then thought that perhaps Hugh could broadcast his next food odyssey from N. Korea or Cuba. Hmmm......rice avec potato et eau.
Nearly all "wailing campaigns" against large corporations ignore the fact that they got where they are because people have effectively endorsed them through personal choice. The avalanche of food programmes and books that have been produced all have one common theme; buy quality organic food. It is inconceivable that anyone could have escaped this advice, given the airtime and print volume that's carried it over the last 30 years. Yet people still buy carrots and potatoes in tins, not because they're cheaper that way, but because they are too lazy to prepare the vegetables themselves.
In the same way that the egregious Morgan Spurlock conducted an entire documentary on the basis that the individual has no personal responsibility whatsoever, Hugh is targetting Tesco, because the public won't listen to him and choose instead to continue endorsing Tesco - a form of democracy that Hugh doesn't like. How very socialist.